03 / METHODS
Methods.
Eleven steps, numbered, observable. Every step earns the next. We do not skip steps; we do not soften them.
01Brief
A conversation, not a form. We type, you type. Voice if you prefer. We write the brief down so we can read it back to you.
02Reference
One or two opposing sites, paintings, books, films. The remix is the synthesis. We take patterns, not pixels.
03Skin
Palette, type, motion, surface tokens locked before any pixel moves. The brand exists on paper first.
04Mockup
Semantic HTML first. No motion, no color, no lies. If the information architecture doesn't hold here, it never will.
05Compose
Agents fork the starter, apply the skin, scaffold the components. Humans review every panel.
06Iterate
Human-in-the-loop. We ship to a staging URL by day three. We iterate against the visitor, not the deck.
07Stretch
One or two named moments per project that prove the studio is real. Restraint everywhere else.
08Cover plate
Every case study, every project, gets a cover plate. Composed once. It is the bookmark in the studio's memory.
09Telemetry
Every system we ship reports back. We watch the lights from the studio.
10Maintain
Agents handle drift. Humans handle taste.
11Spawn
When the work earns it, the project spawns its own repository, its own domain, its own house style.
Common questions
Why agents in a design studio?+
Because the boring half of identity work — variants, exports, format conversions, asset libraries — scales when grunt scales. Agents take the grunt; we keep the taste.
Do you take retainers?+
Yes, three months minimum. We don't do one-off logos as a standalone engagement; the system is the deliverable.
Can you work in our existing brand?+
Yes, and we usually find that 'extending the existing brand' is the actual project, not the framing.
Do you ship code?+
Yes. Our design products are real Next/React apps with TypeScript. The studio ships software.