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Journal / case-01-long-form

case writeupby [Author]10 min read

Case 01, in long form.

How the brand system shipped end-to-end in seven weeks, including the two it took to walk away from the first concept.

[Opening paragraph: the client conversation that started the case. Specific, dated, on the studio's print floor.]

Week one: the brief

[How the brief locked. What the client said vs. what they meant.]

Week two: the walkaway

[Why concept A didn't ship and what walking away taught the studio.]

Weeks three through seven: the shipping

[The system, the portal, the handover.]